Overview of #TSC12: leading thoughts, engaged audience

Meet and inspire at The Social Conference

Yana van den Bor · 08 February 2012 in news

Join our survey on management dillemas of the social web (#TSC12)

Thijs Sprangers · 16 January 2012 in news

Fons Trompenaars is invited to give a keynote at The Social Conference in Amsterdam. As an expert on effect of culture and business he will address the culture-free challenges that all cultures face when implementing social media-centric approaches. Adoption and deployment of social media and the associated rules of interaction usually create tension in the ways companies are working. These tensions, or dilemmas can be traced back to the competing orientations between the way business practices have been traditionally structured on the one hand and the practices that come associated with social media on the other hand. So for example when deploying social media strategies do we go for hierarchical directives or egalitarian networks? Do we throw all our privacy on the web or do we protect our inner intimacy? Do we go for bricks or ticks; for hi-touch or hi-tech?

Kirsten Wagenaar will be giving a talk at Community and Marketing 2.0 Summit 2011

Anneli Rispens · 08 June 2011 in news

The Community and Marketing 2.0 Summit will be held in Hamburg June 7 through 9. On the 9th of June, Kirsten Wagenaar, Senior Community Consultant at KREM will be the first Keynote speaker of the day. She will be addressing the importance of strategic community management.