DLA Piper promotes itself with Social Media

KREM has developed a social media strategy for DLA Piper, which they are using to draw up their social media policy. We started optimising LinkedIn while the strategy was still being developed.

Client: DLA Piper Nederland
Task: consultancy
Objective: to develop a social media strategy
Target group: prospective and existing clients, the press, peers and current and former colleagues

DLA Piper asked KREM to develop a social media strategy. The great power of the social web for a business service provider is comprised of ‘earned media’, which is the opposite of advertising. By making better use of your existing network of business relations, the knowledge you have already developed and your portfolio, you will achieve better results than from traditional advertising.

The role of KREM
The social media strategy produced by KREM is a practical plan that DLA Piper is using to formulate a policy for the use of social media. In practical terms, the document provides direction and structure to all the activities of DLA Piper on the social web. To make a tangible start, we started a process to optimise LinkedIn. This is also a stepping stone to a more active use of the possibilities of LinkedIn.

About DLA Piper
DLA Piper Nederland N.V. is part of DLA Piper, a worldwide service provider with over 3700 legal experts working in 30 countries. DLA Piper has offices in 68 major cities in Europe, Asia, the Middle East and the United States. DLA Piper combines this international network with a strong position in the Netherlands where it has long-established roots in the local market. Over 230 employees, including 120 lawyers, notaries and tax consultants, provide high quality legal services to both Dutch and foreign clients.