Vision / Mission

Where social media is concerned, organisations tend to go straight for technical solutions and focus on the popular social media, often without success. KREM feels that before a company develops a social strategy it should first investigate the degree to which they wish to engage their clients. Only then can social media improve the client relationship.

Social media improves your client relationship

The use of social media is not a goal in itself, but a means to improve the value of the relationship between an organisation and their shareholders and stakeholders.
It has radically and permanently changed the openness, transparency and equality of the relationship between the client and the organisation.

Degree of engagement determines the deployment

Social media is hot, but to be able to use the strength of social media it is important that you use social networking correctly. KREM categorises the possible social networking activities into five levels of participation whereby each level represents the degree to which the organisation engages its clients.

These levels range from 'listening' to what clients say in the social media about your brand and services to 'co-creation' in which clients are involved in working on innovations.

• Co-creation: people initiate ideas for new products and services.
• Facilitation: provide people with tools to help each other and achieve goals.
• Stimulation: encourage people to fulfil their role as ambassador.
• Dialogue: enter into discussions and improve the relationship with people. 
• Listen: ensure you know what people feel is important.

Our method of operation

Does this vision appeal to you? We would like to help you achieve your organisation's objectives through the effective use of social networks. We will do this by setting up, in cooperation with you, a practical, result-oriented plan of action.