Webrelations

As a webrelations specialist, KREM provides organisations with both interim and project-based advice on the use of social networks to manage their client relations. Web relations strengthens the client's engagement with your organisation, brands, products and services. Investing in online dialogue with your clients results in greater client engagement and improves your corporate and online reputation.

Webrelations serves a number of goals. You can use webrelations to activate the brand awareness of your clients via their social networks. This will enable you to use these social networks to boost your sales and services.

Web care is an essential part of webrelations. Web care includes both the use of buzz monitoring tools for the proactive detection of online complaints in social networks as well as dealing with these complaints effectively. Your satisfied client will share their experiences with others in social networks, thereby adding to your online reputation.

Dissatisfied clients can also post any issues they have on the internet. You can use issue management to detect and deal with these issues in a timely and proactive manner. An issue is a short-lived negative buzz that has a negative impact on the reputation of all or part of your organisation. This could be a dissatisfied client.

You would use online crisis management if a situation arises with possible long-term negative buzz that can have a serious impact on the reputation of your entire organisation. This could be a product recall.

Webrelations will enable you to realise a positive and consistent online reputation, which will reduce the risk of detrimental legal and financial effects.